In Feb 2020, Whatsapp announced that they now had 2 billion users worldwide, and India is one of their major markets. That sounds just about right to me — coming across someone in India who hasn’t used this app at least once is next to impossible. It is a part…

How many times have you found yourself scrolling through Instagram, Facebook or Twitter while consuming some other type of media — such as a movie on Netflix or a live sports game on TV? Too many times to count. Well, there is a name for it and it is called…

It’s hard to believe that our favourite photo sharing app Instagram has been around for 10 years! Feels like a lot less to me personally. To celebrate the nostalgia, folks at Instagram have released different versions of the Instagram icon for this month (learn how to update yours here!) and…

Let’s face it — the only reason most of us know that Quora exists is because an answer from the platform always shows up on the first page of our google search result, often as the featured snippet (the top coveted spot) guaranteeing reach and satisfying user intent in many…

The Marvel Cinematic Universe currently comprises 23 films, spanning 11 years over three “phases,” each of the movies’ story lines connected to each other. The MCU is the highest earning film franchise of all time with a revenue of $21.4 billion, surpassing classics such as Star Wars and Harry Potter…

Twitch, an Amazon owned live streaming platform that allows users to live stream and broadcast games, and now music and entertainment to their audiences, who in turn can chat, comment and join the conversation along with its upcoming competitor Caffeine that also offers live broadcasting and streaming in similar categories…

If you have already heard this one line several times in the last few months, bear with me as I say it again: Conversational Marketing is now more relevant than ever. With most businesses having to move their operations online, whatever interactions they have with their customers are now almost…

I’ve always believed that when it came to social media apps or any kind of new technology in general, I belonged to the early majority section of the Technology Adoption Lifecycle. I wouldn’t try anything new unless people I knew had tried and tested it for me. …

On a scale of 1–10, I would rate Facebook Watch at 6 because I felt that while the content on the platform seems to be good, the interface isn’t very user friendly. Back in November 2019 when I first reviewed it, one of the main issues I faced was navigating…